LG C4 OLED Review: A 2024 Television Still Priced at 2,699.99 Dollars

LG's own site lists the 65-inch C4 at 2,699.99 dollars under a newer-model banner. FlatpanelsHD measured its successor at only about 10 percent brighter.

This is not a hands-on report and will not pretend to be one. What follows is assembled from LG’s own live product listing and from measurements published by FlatpanelsHD on the sets either side of this one. The fact that governs everything else is the model year: the C4 is LG’s 2024 OLED. The C5 replaced it in 2025 and the C6 replaced that in 2026. LG.com was still asking 2,699.99 dollars for the 65-inch C4 on 1 September 2026, and that figure is not a clearance price.

LG.com still asks 2,699.99 dollars for a two-year-old panel

The OLED65C4PUA page was live on 1 September 2026, showing 2,699.99 dollars beneath a banner reading that there is a newer model of this TV available, linked through to the LG OLED evo C5. There was no out-of-stock notice and no discontinued notice. The set is simply still for sale at the number it has always carried.

That is the unusual part. Most electronics fall in price as they age out of the lineup, and much of this category has spent 2026 moving in the other direction for component reasons. LG has done neither: it has left an old model at its old list price and put a sign next to it pointing at the new one. Street prices are a different question, and an unanswerable one from a desk – Best Buy, B and H, Target and Walmart all block automated price checks, so any clearance figure has to be read off a retailer’s page by hand and dated in the same breath.

Roughly 10 percent: what a year of OLED progress bought

FlatpanelsHD reviewed the C5, the C4’s direct successor, on 20 October 2025. It recorded about 1,200 nits of HDR10 peak brightness on a 10 percent window, about 200 nits full screen, input lag of 10.8 ms at 4K60 and 5.9 ms at 2K120, colour coverage of 96 to 98 percent DCI-P3 and 70 percent Rec.2020, on a WOLED panel driven by the Alpha 9 Gen 8 processor.

The comparison in that review is the reason to read it. FlatpanelsHD found the C5 only roughly 10 percent brighter than the C4 on the 10 percent window, said full-screen brightness was unchanged between the two generations, and noted that little had changed in the design beyond the colour of the rear panel. Working backwards from the C5 figure implies something in the region of 1,090 nits for the C4 on the same window – a derivation from a C5 measurement rather than a measurement of a C4, and it should be read that way.

This cuts in both directions, which is why it belongs high in any C4 discussion. A C4 owner has not been left behind by the C5. A C4 buyer is also not saving much by choosing the older set, because the newer one was barely an upgrade.

Two generations up, the gap is about double

For scale, take FlatpanelsHD’s G6 review of 30 April 2026, covering LG’s 2026 flagship. In HDR Filmmaker Mode it measured 3,106 nits on a 2 percent window, 3,100 nits at 1 percent, 2,481 nits at 10 percent and 471 nits on full white, with HDR Vivid reaching up to 4,600 nits. The panel is second-generation Tandem WOLED, the processor is the Alpha 11 Gen 3 with 12-bit processing, refresh runs up to 165Hz at 4K, and the anti-reflective coating measures 0.3 percent reflectance. Full-white output rose from 356 nits on the G5 to 471 on the G6, and the G5’s banding problems were fixed.

So the ladder is roughly 1,200 nits at 10 percent for a C-series against roughly 2,481 for the current flagship: about a factor of two, not a rounding error. What sits between them for 2026 is the C6, which for the first time splits into two panel tiers. The C6H at 77 and 83 inches gets the Tandem WOLED panel previously reserved for the G-series, while the C6 at 42, 48, 55 and 65 inches keeps a standard OLED panel. Both run the Alpha 11 Gen 3 at 165Hz on webOS 26, and neither has HDMI 2.2 or Dolby Vision 2. At 65 inches, in other words, moving from C4 to C6 does not get you the better panel.

LG Ad Solutions counts 49 million American televisions

LG runs an advertising business, LG Ad Solutions, that sells inventory across LG smart televisions. Its own marketing is the clearest available description of what the set does after it is installed: it offers what it calls deterministic data enabling precise targeting with proprietary ACR technology, ACR being automatic content recognition – software that identifies what is on the screen. The same page claims reach across 49 million LG smart TVs in the United States and 216 million worldwide, and sells placements in what it terms the LG Universe.

It is worth being disciplined about what that does and does not establish. It establishes, from LG, that recognising what you watch is a product LG sells to advertisers. It does not establish that ads appear on the webOS home screen or the screensaver, a claim frequently made but not backed by a dated, named report here, and it does not establish where the opt-out lives in the current menus. Anyone who objects to the first part should find the privacy settings before the set goes on the wall, because LG also operates a webOS Re:New programme that pushes newer webOS versions onto older sets – which extends software life and is also the pipe through which interface changes reach televisions that were sold years ago.

The only version of this purchase that adds up

At LG’s own price the answer is no, and it is not close. Paying 2,699.99 dollars for a 2024 65-inch panel while LG itself links to the replacement on the same page is paying a current-model price for a set two model years back, with roughly half the peak output of the 2026 flagship on the same test window.

There is a version that works. If a retailer is genuinely clearing C4 stock, and the discount is large against whatever that retailer is charging for a C5 on the same day, the C4 becomes a reasonable buy precisely because the C5 added so little – about 10 percent of peak brightness and no change at all to full-screen output. Check both prices on the same afternoon, from the same shop, and ignore list prices entirely. Anyone whose real complaint is brightness in a sunlit room should not be looking at a C-series at all, in any model year, because that number has barely moved across three of them.

Sources: LG · FlatpanelsHD · FlatpanelsHD · FlatpanelsHD · LG Ad Solutions